Most purchased beauty products among men in the U.S. 2022, by product category

Published by
Dominique Petruzzi,
Feb 15, 2024
According to the results of a survey carried out in September 2022, about 73 percent of male respondents stated that they bought hair care products in the six months preceding the survey. About 76 percent said that they purchased body skincare, making it the most popular beauty and personal care category among U.S. male consumers.

Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category

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Release date

September 2022

Region

United States

Survey time period

September 2022

Number of respondents

over 800

Age group

18 years and older

Special properties

U.S. male consumers

Supplementary notes

Most purchased products in the six months preceding the survey.

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