Forecast revenue of the male beauty market in the U.S. by segment 2022-2026

Published by Statista Research Department, Feb 21, 2024
In 2023, revenues for the male beauty market in the United States amounted to around 21.4 billion U.S. dollars, up from the previous year. Hair care and skin care were the most profitable segments and were forecast to increase constantly until 2026.

Forecast revenue of the male beauty market in the United States from 2022 to 2026, by segment (in million U.S. dollars)

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Release date

February 2024

Region

United States

Survey time period

2024

Supplementary notes

The figures were calculated by Statista using data by Statista Market Insights and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.

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