Leading non-deo bar soap brands in the U.S. 2022, based on sales

Published by
Dominique Petruzzi,
Jan 22, 2024
In 2022, Dove was by far the leading non-deo bar soap brand in the United States, with sales of nearly 800 million U.S. dollars. Olay and Caress ranked second and third, respectively, with much lower sales.

Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars)

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Release date

April 2023

Region

United States

Survey time period

2022

Supplementary notes

Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Figures were rounded.

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