Leading scents used in the bathtub in the U.S. 2023

Published by
Dominique Petruzzi,
Dec 18, 2023
In 2023, around 61 percent of female U.S. consumers taking part in a survey stated that they used lavender scent in the bathtub. Vanilla and coconut were also popular scents, followed by citrus.

Leading scents used in the bathtub in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

March 2023

Number of respondents

3,800 respondents

Special properties

U.S. female beauty consumers

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