Willingness to change primary bank in Canada 2019-2023, by quarter
Willingness to change primary banks increased notably between 2019 and 2023 among bank account holders in Canada. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 21 percent in the fourth quarter of 2023, seven percentage points higher than in the first half of 2019. This increasing trend correlates with the decreasing satisfaction with primary banks in the country.