According to a 2023 survey, almost 58 percent of Millennials consumers and more than 40 percent of Gen X and Baby Boomers in the United States wished e-commerce would personalize product recommendations. Of the four generations that were surveyed, Baby Boomers had the lowest share of respondents for all innovations.
Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation
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Other statistics that may interest you Advertising and marketing to Generation Z in the United States
Demographic profile
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Media consumption
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- Basic Statistic Media accessed weekly in the U.S. 2022, by generation
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- Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
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Internet usage
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- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
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News consumption
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- Basic Statistic Gen Z news consumption sources in the U.S. 2022, by age group
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- Basic Statistic Consumption frequency of news from social media in the U.S. 2022, by generation
- Basic Statistic Trust in selected news sources in the U.S. 2022, by generation
Attitudes toward advertising & marketing
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- Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
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Brand perception
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- Premium Statistic Net trust in brands among adults in the U.S. in 2023, by generation
- Premium Statistic Share of adults buying a product because of its logo in the U.S. 2023, by generation
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Shopping behavior
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- Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation
- Premium Statistic Gen Z online shopping frequency in the U.S. 2023
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- Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
- Premium Statistic Sources of brand and product discovery among Gen Z in the U.S. 2022
- Premium Statistic Sources for pre-purchase research among Gen Z in the U.S. 2022
- Premium Statistic Online purchase drivers among Gen Z in the U.S. 2022
Further Content: You might find this interesting as well
Klarna. (October 30, 2023). Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation." Chart. October 30, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in The United States in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna, Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/ (last visited June 10, 2024)
Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation [Graph], Klarna, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/