Advertising types Gen Z adults paid the most attention to in the U.S. 2023

Published by
J. G. Navarro,
Mar 8, 2024
During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 29 percent of respondents said the type of advertising they paid the most attention to was on social media. TV and the internet followed, mentioned by 17 and 15 percent of respondents, respectively.

Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 1 and 2, 2023

Number of respondents

14,766 respondents

Age group

18-24 years

Special properties

weighted by U.S. Census

Supplementary notes

Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of advertising do you pay the most attention to?"

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