U.S. TikTok driven and in-app perfume purchases 2022

Published by
Stacy Jo Dixon,
May 30, 2023
According to a 2023 report, 45 percent of social media-driven fragrance purchases in the United States were driven by TikTok in October 2022. Although TikTok was responsible for almost half of all social media-driven perfume purchases, just two percent of purchases were made in-app.

Share of TikTok driven and in-app perfume purchases in the United States as of October 2022

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Release date

May 2023

Region

United States

Survey time period

October 14, 2022

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