Most well-known deodorant brands in the United States 2023
Dove is the most well-known deodorant brand in the U.S. Owned by Unilever, the American personal care brand is recognized by 91 percent of online consumers in the U.S. Another Unilever owned brand Suave claims the second spot on this list with a brand awareness of 84 percent. Secret, which is a product of Procter & Gamble, comes in third on this list, followed by Degree and Gilette.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.