Instagram: average reach of posts 2022-2023, by number of followers
According to a June 2023 study, Instagram posts from accounts with 50 thousand to 45 million followers reached 36,464 users in 2023, down from 41 thousand in 2022, a year on year decrease of around 32 percent. Instagram accounts with two thousand to ten thousand followers saw a decrease in reach of posts of roughly 16 percent.