Most important social media platforms for global B2B & B2C marketers 2023
As per results of a January 2023 survey of global marketers, 25 percent of B2C and 15 percent of B2B respondents stated Instagram was the most important social platform for their business. Facebook remained the leading most important platform for B2C professionals, while LinkedIn took the lead for B2B marketers, with 48 percent that year.