Favorite social media channels in Nigeria 2023
WhatsApp was the favorite social media platform of internet users in Nigeria aged 16-64 years, according to a survey conducted in the third quarter of 2023. The messaging app was cited by nearly 40 percent of the respondents as their favorite social media platform. Facebook and Instagram followed with 17.4 percent and 17 percent, respectively. Moreover, just over 12 percent of the surveyed population cited TikTok as their most preferred platform.