Main reasons for using social media in Nigeria 2023
As of the third quarter of 2023, over 66 percent of internet users in Nigeria used social media primarily to keep in touch with friends and family. Moreover, for around 55 percent and 51 percent of internet users in the country, social media platforms were accessed to make new contacts and read news stories, respectively. Filling up spare time was cited by roughly 51 percent of the respondents.