Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowA survey conducted in the third quarter of 2023 found that around 60.3 percent of internet users in Mexico used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about 44.9 percent of the respondents. Filling spare time and finding content were important reasons for 43.7 and 41.8 percent of social media users, respectively.
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Overview
Usage
TikTok
YouTube
Messaging apps
Other platforms
Influence marketing
Social commerce