Provinces with the most natural cosmetics online shops in Italy 2021
In 2021, Milan was the Italian province with the highest number of e-commerce companies selling natural and organic cosmetics (36 businesses). The province of Rome ranked second with 20 online shops, while Naples tied at third place with 18 e-commerce companies. Data refer specifically to those online shops that sell natural cosmetics or hygiene products and have a delivery service covering the whole of Italy.