Number of e-commerce cosmetics shops in Italy 2021, by category
Out of all the online shops selling natural and organic cosmetics in Italy in 2021, 393 of them sold cosmetics at large. Most shops also sold hygiene products, but other very popular product categories were sun protection, make-up, perfumes, and essential oils. Data refer specifically to those online shops that sell natural cosmetics or hygiene products and have a delivery service covering the whole of Italy.