Artificial intelligence (AI) use in marketing in the United Kingdom

Statistics report on artificial intelligence (AI) use in marketing in the United Kingdom (UK)

Artificial intelligence (AI) use in marketing in the United Kingdom

This report has been compiled to provide statistical information about the use of artificial intelligence in marketing in the United Kingdom.

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Table of contents

Overview

5
  • Premium Statistic Top marketing trends in Western Europe 2023
  • Premium Statistic AI-related revenues in the UK 2022, by company type
  • Premium Statistic AI companies in the UK 2023, by capability
  • Premium Statistic Machine learning companies in the UK 2023, by subindustry
  • Premium Statistic Leading marketing-related AI companies in the UK in 2021, by funding

AI use in marketing

5
  • Premium Statistic AI share of marketing budgets in the UK 2023
  • Premium Statistic Use of AI in marketing in the UK 2023
  • Premium Statistic Top applications of AI in digital advertising in the UK 2023
  • Premium Statistic Role of AI in digital marketing in the UK 2023
  • Premium Statistic Objectives of AI deployment in marketing in the UK 2023

Marketer insights

5
  • Premium Statistic Benefits of AI use in marketing in the UK 2023
  • Premium Statistic Risks of inadequate marketing automation & AI adoption in small businesses 2023
  • Premium Statistic Selected data on programmatic advertising in the UK 2023
  • Premium Statistic MarTech areas prioritised for investments the UK 2023
  • Premium Statistic Reasons for moving MarTech stack to composable software in the UK 2023

Consumer insights

8
  • Premium Statistic Willingness to trust and accept AI systems in selected countries 2022
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by age
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by gender
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by gender
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by age
  • Premium Statistic Consumer perception of malvertising in the UK 2023, by platform
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FURTHER REPORTS

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