Smart speaker ownership by brand in the UK 2023

We asked UK consumers about "Smart speaker ownership by brand" and found that "Amazon Echo" takes the top spot, while "Zolo Mojo" is at the other end of the ranking.
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Smart speaker ownership by brand in the UK as of December 2023

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Number of respondents

1,462 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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