New SVOD subscribers in the U.S. 2020-2023, by platform

Published by
Julia Stoll,
Feb 6, 2024
In the third quarter of 2023, Paramount+ gained the most new subscribers among subscription video-on-demand platforms in the United States, with a share of 16 percent. Amazon Prime Video recorded the second highest growth in new subscribers, followed by Hulu.

Share of new subscription video-on-demand subscribers in the United States from 2nd quarter 2020 to 3rd quarter 2023, by platform

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Release date

February 2024

Region

United States

Survey time period

Q2 2020 to Q3 2023

Special properties

excl. free ad-supported services; incl. activated bundle deals

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Statistics on " Subscription video-on-demand market in the United States "

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Overview

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Content

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Subscribers

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Platforms

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User behavior

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