According to a survey conducted in 2021, sales personnel of insurance companies was the leading sales channel for life insurance, used by 55.9 percent of the respondents in Japan. Insurance agencies accounted for 15.3 percent of policies purchased by respondents, up from 6.4 percent in 2009.
Leading distribution channels for life insurance in Japan from 2009 to 2021
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Other statistics that may interest you Insurance industry in Japan
Position in the global market
4
- Premium Statistic Market share of leading life and non-life direct premium writing territories 2022
- Premium Statistic Leading premium writing countries globally 2022, by premiums
- Premium Statistic Life and non-life insurance penetration in selected regions globally 2020-2022
- Premium Statistic Leading insurance companies globally 2022, by revenue
Key figures of the domestic market
6
- Premium Statistic Gross insurance premiums in Japan FY 2016-2022
- Premium Statistic Life insurance market share to gross premium in Japan FY 2016-2022
- Premium Statistic Life insurance penetration in Japan FY 2013-2022
- Premium Statistic Non-life insurance penetration in Japan FY 2016-2022
- Premium Statistic Life insurance density in Japan FY 2013-2022
- Premium Statistic Non-life insurance density in Japan FY 2016-2022
Life insurance market
6
- Premium Statistic Value individual life insurance policies in force in Japan FY 2013-2022
- Premium Statistic Number of individual life insurance policies in force in Japan FY 2013-2022
- Premium Statistic Number of individual life insurance policies in force in Japan FY 2022, by type
- Premium Statistic Annualized premium of individual life insurance policies in force Japan FY 2013-2022
- Premium Statistic Premium and other income of life insurers in Japan FY 2013-2022
- Premium Statistic Benefits paid by life insurers in Japan FY 2013-2022
Non-life insurance market
4
- Premium Statistic Direct premiums written by non-life insurance companies in Japan FY 2013-2022
- Premium Statistic Net premiums written of non-life insurers Japan FY 2013-2022
- Premium Statistic Net premiums written non-life insurers Japan FY 2013-2022, by class of business
- Premium Statistic Value of net claims paid by non-life insurers in Japan FY 2013-2022
Life insurance companies
6
- Premium Statistic Number of life insurers in Japan 2017-2023
- Premium Statistic Premium income of major life insurance companies in Japan FY 2020-2022
- Premium Statistic Net income of major life insurance companies in Japan FY 2020-2022
- Premium Statistic Nippon Life Group's total assets 2017-2023
- Premium Statistic Japan Post Insurance's total assets 2014-2023
- Premium Statistic Dai-ichi Life Group's total assets 2017-2023
Non-life insurance companies
6
- Premium Statistic Number of general insurers Japan 2023, by type
- Premium Statistic Net premiums written by major non-life insurance groups in Japan FY 2016-2022
- Premium Statistic Net income of major non-life insurance groups in Japan FY 2016-2022
- Premium Statistic Tokio Marine Holdings' total assets 2014-2023
- Premium Statistic MS&AD Holdings' total assets FY 2013-2022
- Premium Statistic Sompo Holdings' total assets FY 2013-2022
Small amount and short-term insurers
5
- Premium Statistic Number of small amount and short-term insurers in Japan FY 2016-2022
- Premium Statistic Number of small amount and short-term insurers in Japan FY 2022, by type
- Premium Statistic Policies in force of small amount and short-term insurers in Japan FY 2016-2022
- Premium Statistic Breakdown of policies in force of small amount insurers in Japan FY 2022, by line
- Premium Statistic Premium income of small amount and short-term insurers in Japan FY 2016-2022
Distribution channels
5
- Premium Statistic Number of general insurance agencies in Japan FY 2013-2022
- Premium Statistic Breakdown of direct premiums written by non-life insurers Japan FY 2022, by channel
- Premium Statistic Number of life insurance agencies in Japan FY 2016-2022, by type
- Premium Statistic Sales channel breakdown of life insurers Japan 2023
- Premium Statistic Insurance shops market size in Japan FY 2014-2023
Consumer perspective
5
- Premium Statistic Attitudes towards insurances in Japan 2023
- Premium Statistic Most common insurances by type in Japan 2023
- Premium Statistic Insurances taken out online by type in Japan 2023
- Premium Statistic Most common life insurance sales channels in Japan 2009-2021
- Premium Statistic Most popular channels for buying insurance in Japan 2022
Further related statistics
19
- Reasons for taking out life insurance 2021
- Newly issued individual life insurance policies in Japan FY 2022, by type
- Amount individual life insurance policies in force in Japan FY 2022, by type
- Value of group life insurance policies in force in Japan 2022, by type
- Factors affecting life insurance market in Russia 2019
- Purchases of life insurance in the U.S. 2018, by state
- Growth of direct premiums written in life insurance globally 2014-2018, by country
- Penetration rate of life insurance in Sub-Saharan Africa 2014, by country
- Value of life insurance premiums in Sub-Saharan Africa 2014, by country
- NPS of life insurance customers in selected countries globally 2018, by channel
- Monthly change in life insurance premiums in France 2017-2018
- Profit of leading mutual life/health insurance companies in the U.S. 2020
- Average technical provisions of life insurance companies in Belgium 2008-2022
- Premiums written on the life insurance market in Sweden 2004-2016
- Face amount of life insurance in force in the U.S. 2018
- Importance of selected marketing strategies to luxury watch brands in 2017
- Long term insurance: individual business policies in force at year end UK 2005-2013
- Sales distribution of fruit beverages in Germany 2013, by sales channel
- Developed countries: diaper sales value share 2014, by channel
Further Content: You might find this interesting as well
Statistics
- Reasons for taking out life insurance 2021
- Newly issued individual life insurance policies in Japan FY 2022, by type
- Amount individual life insurance policies in force in Japan FY 2022, by type
- Value of group life insurance policies in force in Japan 2022, by type
- Factors affecting life insurance market in Russia 2019
- Purchases of life insurance in the U.S. 2018, by state
- Growth of direct premiums written in life insurance globally 2014-2018, by country
- Penetration rate of life insurance in Sub-Saharan Africa 2014, by country
- Value of life insurance premiums in Sub-Saharan Africa 2014, by country
- NPS of life insurance customers in selected countries globally 2018, by channel
- Monthly change in life insurance premiums in France 2017-2018
- Profit of leading mutual life/health insurance companies in the U.S. 2020
- Average technical provisions of life insurance companies in Belgium 2008-2022
- Premiums written on the life insurance market in Sweden 2004-2016
- Face amount of life insurance in force in the U.S. 2018
- Importance of selected marketing strategies to luxury watch brands in 2017
- Long term insurance: individual business policies in force at year end UK 2005-2013
- Sales distribution of fruit beverages in Germany 2013, by sales channel
- Developed countries: diaper sales value share 2014, by channel
Japan Institute of Life Insurance. (December 20, 2021). Leading distribution channels for life insurance in Japan from 2009 to 2021 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. "Leading distribution channels for life insurance in Japan from 2009 to 2021." Chart. December 20, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. (2021). Leading distribution channels for life insurance in Japan from 2009 to 2021. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. "Leading Distribution Channels for Life Insurance in Japan from 2009 to 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance, Leading distribution channels for life insurance in Japan from 2009 to 2021 Statista, https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/ (last visited May 16, 2024)
Leading distribution channels for life insurance in Japan from 2009 to 2021 [Graph], Japan Institute of Life Insurance, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/