In-stream advertising spending accounted for 305.3 billion Japanese yen of the total online video advertising spending in Japan in 2023. Expenditures on in-stream ads were projected to increase to more than 520 billion yen by 2027. In-stream ad spending was followed by in-feed ad spending, which was expected to grow from 230.7 billion to more than 383 billion yen during the same time period.
Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen)
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
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Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
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- Premium Statistic Main channels of new brand discovery Japan Q3 2023
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Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
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YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
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- Display advertising spending in the U.S. 2014-2019, by format
- Digital video advertising spending in China 2014-2020
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend growth in the UK 2019-2024
- U.S. consumers who find news sites advertising annoying 2017, by format
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- Canada digital video ad spend change 2021-2025
- Digital ad spend in Italy 2019-2020, by channel
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- Digital video ad view distribution in the U.S. Q4 2018, by category
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Digital ad spend in the Middle East and Africa 2015-2020
- Social media ad spend in Europe 2019-2022, by format
- Perceived diversity of digital video advertising in Latin America 2021
- Advertising expenditure of Garmin 2014-2023
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CyberAgent. (February 21, 2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. "Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. (2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. "Online Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent, Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/ (last visited May 04, 2024)
Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027, by type (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/332350/japan-digital-video-ad-spend-type/