In-store retail media ad spend in the U.S. 2020-2027
In 2023, in-store retail media advertising spending in the United States was estimated at 239 million U.S. dollars. By 2027, the expenditure is expected to reach roughly 880 million dollars. To compare, U.S. digital retail media (or advertising on ecommerce properties) ad spend is forecast to grow from 46 to 109 billion dollars in the same period.