Share of domestic and cross-border online shoppers in Denmark 2023

Published by Statista Research Department, Feb 21, 2024

Danish consumers' preferred method of online shopping was from local merchants in 2023. Almost nine out of ten shoppers in Denmark purchased goods online from national sellers. It was also popular to purchase goods via the internet from sellers from other EU countries, with around four out of ten shoppers doing so. Only a small percentage of individuals made online purchases from countries outside the European Union.

Share of online purchases from national sellers, sellers from the EU, and non-EU countries in Denmark in 2023

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Release date

February 2024

Region

Denmark

Survey time period

2023

Age group

16-74 years

Special properties

consumers who have bought products online within the last 12 months

Method of interview

Online survey

Supplementary notes

The date of release is the date of access.

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