Leading purchase channels among consumers Vietnam 2023

Published by Statista Research Department, Jan 9, 2024
According to a survey by Rakuten Insight in Vietnam in November 2023, around 47 percent of respondents said that they would usually find the item and purchase it online. In addition, other consumers ordered products online and picked them up in a retail store or from a pick-up location, as stated by 31 percent of the surveyed respondents.

Channels used to purchase an item among consumers in Vietnam as of November 2023

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

4,150 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which channels do you usually use to purchase an item? (Choose all that apply)."

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