E-commerce conversion rates 2022, by industry

Published by Daniela Coppola, Dec 18, 2023
E-commerce platforms proving software products had the highest conversion rates in 2022. On software sites, the ratio between number of checkouts completed out of the total number of checkouts started was 54.8 percent, the highest figure among the industries considered in the ranking. Moreover, the number of sessions with order completed out of total number of sessions amounted to 3.8 percent.

Total and lower funnel conversion rates on e-commerce sites in 2022, by industry

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Release date

June 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Study based on one billion data points across more than 220,000 e-commerce sites.

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