Reasons for resubscribing to SVOD services in the U.S. 2023

Published by
Julia Stoll,
Jan 5, 2024

Nearly 30 percent of U.S. consumers resubscribed to an SVOD service when a promotional price was offered, according to an April 2023 survey. Another 27 percent of respondents said to resubscribe after an interesting show has been added.

Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023

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Release date

September 2023

Region

United States

Survey time period

April 2023

Number of respondents

558 respondents

Age group

18 years and older

Special properties

broadband users who resubscribed to an SVOD service

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Statistics on " Subscription video-on-demand market in the United States "

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoNetflixHuluMax
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