Quarterly luxury shopping on social media platforms in Europe 2022-2023, by age group

Published by
L. Yltävä,
Nov 3, 2023
In the third quarter of 2023, 18 to 39-year-olds in Europe surpassed those aged 40+ in their use of social media platforms to purchase luxury brand products or services. A third of 18 to 39-year-olds use social media to purchase luxury products, while only 20 percent of shoppers aged 40 and over use social media for this purpose.

Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group

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Release date

October 2023

Region

Europe

Survey time period

Q1 2022 to Q3 2023

Number of respondents

9,775 respondents*

Age group

18 years and older

Special properties

online purchases made within the past 12 months by affluent consumers

Supplementary notes

*Sample included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).

Affluent consumers refer to high-net-worth individuals (HNWIs).

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