J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn 2023, around 86 percent of cellphone users surveyed in Brazil said they were more or very likely to prefer cellphones with free apps containing targeted advertising instead of a model with ad-free, paid apps. A year earlier, the share stood at 87 percent. According to the same study, 63 percent of internet users in Brazil preferred to consume free online services and content with targeted ads in 2023.
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