Gen Z: main online platforms for product research in the U.S. 2023

Published by Statista Research Department, Aug 16, 2023
According to the results of a survey carried out in the first quarter of 2023, nearly six in ten U.S. shoppers aged 18 to 26 looked for product information on Amazon, while 43 percent preferred Walmart.com. Social networks also played an important role in pre-purchase search, with TikTok and YouTube being the most used platforms for this purpose.

Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023

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Release date

June 2023

Region

United States

Survey time period

February 8 and 9, 2023

Number of respondents

212 respondents

Age group

18-26 years

Special properties

multiple answers were possible

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Demographic profile

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Attitudes toward advertising & marketing

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Brand perception

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Shopping behavior

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