Ireland: impact of ESG factors on shopping behavior

In 2022, roughly 40 percent of consumers in Ireland said a company's governance factors (e.g., being transparent and ethical) would influence their decision to buy a product or service from that company. About a quarter of Irish shoppers said the same about a company's environmental actions (e.g., whether or not they use recyclable materials or are committed to reducing carbon emissions).

Extent to which a company's environmental, social, and governance actions influence consumers' behavior to purchase a product or service from the company in Ireland in 2022

Characteristic	Share of respondents
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Release date

June 2022

More information

Region

Ireland

Survey time period

March 2022

Number of respondents

504 respondents

Age group

18 years and older

Special properties

consumers who shopped online at least once in the previous year

Supplementary notes

This question was phrased by the source as follows:
"To what extent would a company's environmental, social and governance actions influence your behaviour to purchase a product or service from the company?"
Answers are only shown from respondents who selected "often" or "always."

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