Apparel brand placement value in Cobra Kai season five in the U.S. and the UK 2023
In 2022, a study looked into the product placement value of sneaker and apparel brands included in the fifth season of Netflix's original "Cobra Kai." Nike was the brand that scored the highest product placement value – 3.55 million U.S. dollars. Sportswear brand Champion followed with 1.7 million dollars in product placement value, while third came skateboarding brand Primitive with 1.05 million dollars.