Japan: reasons for brand loyalty in daily necessities 2022

Preferences were the leading reason for which consumers in Japan remained with the same brand of personal care and household cleaning products as revealed in a survey conducted in January 2022. Price-related reasons were named more frequently than brand reputation, with more than 26 percent of respondents remaining with the same brand of daily care products because of the reasonable pricing.

Leading reasons for brand loyalty in personal care products and household cleaning products in Japan as of January 2022

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Japan

Survey time period

January 6 to 11, 2022

Number of respondents

3,206 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Please name the reasons why you always have a fixed choice for daily necessities and personal care products."
Respondents who stated that they always bought the same brands of personal care and daily care products.

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