Market share of internet advertising in China 2015-2025, by device

Published by
Lai Lin Thomala,
Apr 2, 2024
In 2023, PC ads accounted for merely 2.8 percent of China's internet advertising market, reaching the lowest point. PC was the market pillar for online ads back in a decade ago, yet the rising smartphone usage has driven the shift from PC to mobile devices.

Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device

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Release date

March 2024

Region

China

Survey time period

2015 to 2023

Supplementary notes

* Estimate.

The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude live-streaming, variety show titles, and sponsorship ads.

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