Lindt brand profile in Germany 2023
How high is the brand awareness of Lindt in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Lindt is at 93 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lindt in Germany?
In total, 53 percent of German chocolate & candy bar eaters say they like Lindt. However, in actuality, among the 93 percent of German respondents who know Lindt, 57 percent of people like the brand.
What is the usage share of Lindt in Germany?
All in all, 43 percent of chocolate & candy bar eaters in Germany use Lindt. That means, of the 93 percent who know the brand, 46 percent use them.
How loyal are the customers of Lindt?
Around 38 percent of chocolate & candy bar eaters in Germany say they are likely to use Lindt again. Set in relation to the 43 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around Lindt in Germany?
In July 2023, about 25 percent of German chocolate & candy bar eaters had heard about Lindt in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Lindt in Germany.
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