Number of consumers of the most popular candy bars in Germany 2017-2020

Number of consumers of the most popular candy bars in Germany from 2017 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First recorded in 2018. Information on sample:
Base: German-speaking population aged 14 and older.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people.
2018: 23,086 respondents, projection to 70.45 million people.
2019: 23,120 respondents, projection to 70.60 million people.
2020: 23,138 respondents, projection to 70.63 million people.

The figures displayed refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA2020; 2020: VuMA 2021


Further information on methodology is available here.

The survey question was asked in the following wording: "Which of the following candy bar brands have you personally eaten during the last 4 weeks?"

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