Ecommerce market revenue by segment in Ghana 2022
In 2022, the revenue in the e-commerce market in the Fashion segment amounted to 166.2 million U.S. dollars, making Fashion the segment with the largest revenue of the different segments, followed by Electronics (147 million U.S. dollars), Beauty, Health, Personal & Household Care (117 million U.S. dollars), Toys, and Hobby & DIY ( 93 million U.S. dollars). With a difference of 19.6 million U.S. dollars, Fashion is recording a higher revenue in the e-commerce market than Electronics. In contrast, Beverages is trailing the ranking with 13.4 million U.S. dollars, recording a difference of 152.8 million U.S. dollars to Fashion.