U.S. social network users 2023, by income

As of November 2023, 66 percent of BeReal users in the United States were from high-income households. After BeReal, LinkedIn also saw a large share of users from high-income households in the United States, with 54 percent belonging to that economic group. Additionally, X (formerly Twitter) was also used more by users with higher incomes.

Distribution of leading social media platform users in the United States as of November 2023, by income

Characteristic	High income	Middle income	Low income
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Release date

November 2023

More information

Region

United States

Survey time period

October 4, 2023 to September 29, 2023

Number of respondents

60,115 respondents

Age group

18-64 years

Special properties

social media platform users in the U.S.

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

’’How old are you?’’; Single Pick;

"What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n= 7,479
Facebook users n= 5,845
Instagram users n= 3,944
LinkedIn users n= 1,526
Pinterest users n= 2,168
Reddit users n=1,280
Snapchat users n= 2,418
TikTok users n= 2,727
Tumblr users n= 479
Twitch users n= 730
Twitter users n= 2,320
YouTube users n= 5,037