Luxury brand marketing posts on Weibo in China Q1 2021-Q1 2022

Published by
Lai Lin Thomala,
Aug 19, 2022
Dior was the most active luxury brand using Weibo to promote its brand story in China. The company published a total of 80 brand marketing posts on the Chinese Twitter-like platform in the first quarter of 2022, a significant increase from 53 posts in a year ago.

Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022

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Release date

July 2022

Region

China

Survey time period

Q1 2021 and Q1 2022

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