Programmatic DOOH advertising benefits in the UK 2022
During a 2022 survey conducted in the United Kingdom, a third of responding advertising professionals said they had included programmatic digital-out-oh home (DOOH) in their media mix was the possibility to measure performance. Viewability ranked second, named by a quarter of the respondents. Operational efficiency and the ability to target specific audiences followed, listed by 24 percent of the interviewed.
