Awareness of the metaverse worldwide by age 2023

A global on survey conducted in May 2023 found that 10 percent of respondents aged 25 to 34 years knew a lot about the metaverse, whilst 37 percent of respondents aged 25 to 34 years knew a little about it. Just under one in ten respondents aged 18 to 24 years stated that they knew a lot about the metaverse. Overall, those aged 55 years and older had the least awareness of the metaverse.

Share of adults who know about the metaverse worldwide as of May 2023, by age group

Characteristic	A lot	A little	Heard of it, but know nothing about it	Never heard of it	Don't know
All	7%	32%	34%	20%	8%
18-24	8%	37%	33%	12%	10%
25-34	10%	37%	31%	13%	8%
35-44	9%	36%	33%	15%	8%
45-54	6%	31%	35%	20%	8%
55+	2%	25%	36%	31%	6%

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Release date

October 2023

More information

Region

Worldwide

Survey time period

May 2023

Age group

18 years and older

Special properties

Nationally representative or targeted audiences in multiple markets; data is based on surveys of adults in 18 markets with sample sizes varying between 511 and 1,999 for each market

Method of interview

Online survey

Supplementary notes

Numbers may not add up to 100 due to rounding

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