Marketing spending Asia-Pacific 2012-2021, by medium

Published by Leander von Kameke, Sep 28, 2023
In 2021, online marketing in the Asia-Pacific region accounted for the highest advertising expenses among all media forms, amounting to over 118 billion U.S. dollars. Online ad spending surpassed television marketing expenditures in 2016 and continuously showcases one of the highest annual growth rates in ad spending.

Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars)

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Release date

December 2021

Region

Asia, APAC

Survey time period

2012 to 2021

Special properties

at current prices

Supplementary notes

Figures have been rounded.

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Statistics on " Digital advertising in the Asia-Pacific region "

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Overview

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Ad fraud

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