U.S. retail industry ad spend 2022-2023

Retail advertisers in the United States spent around 1.1 billion U.S. dollars in advertising as of January 2023. According to the source's estimates, ad spend in the retail industry decreased by roughly 40 percent compared to the previous month. In December 2022, advertising expenditures in the category reached 1.9 billion dollars, boosted by the holiday season.

Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)

Characteristic	Advertising spending in billion U.S. dollars
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Release date

February 2023

More information

Region

United States

Survey time period

October 2022 to January 2023

Special properties

estimates

Supplementary notes

Figures for prior to January 2023 were previously published by the source.

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