COVID-19 impact on cost-per-click in New Zealand 2019-2020 by industry
The COVID-19 pandemic impacted several New Zealand industries. From December 2019 to March 2020, the insurance industry recognized a reduction in their monthly cost per click from 2.61 U.S. dollars to 2.01 U.S. dollars. Elsewhere, the internet and telecommunication industries saw a drop in cost per click rates from 0.74 U.S. dollars to 0.46 U.S. dollars.