UK consumers who complained to a brand on social media in 2019, by generation
Attest, while half of the millennials surveyed for this study went to a brand on social media, only about a quarter of Gen Xers did so.
In the United Kingdom (UK), millennials and Gen Z complained about or to a brand on social media more than any other generational groups in 2019. According to the results of a 2019 survey carried out by