Commerce represented one-fifth of online advertising expenditure in Poland in 2022. The computers and audiovisual industry followed, with an 10 percent share of online ad spending.
Digital advertisement expenditure in Poland in 2022, by industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Central and Eastern Europe (CEE)
Overview
7
- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Online ad spend growth in CEE 2000-2024
- Premium Statistic Digital advertising spending in CEE 2022, by country
- Premium Statistic Growth in digital ad spending in the CEE region 2022, by country
- Premium Statistic Digital advertising spending in CEE in 2022, by country and device
- Premium Statistic Digital display ad spending growth in CEE 2022, by country
- Premium Statistic Search ad spending growth in CEE 2022, by country
Czechia
7
- Premium Statistic Online ad spending in Czechia 2008-2023
- Premium Statistic Change in online advertising spending in Czechia 2016-2023
- Premium Statistic Share of online advertising in advertising spending in Czechia 2012-2021
- Premium Statistic Digital advertising budget share in Czechia 2008-2023, by format
- Premium Statistic Online advertising spending in Czechia in 2022, by sector
- Premium Statistic Mobile ad spending in Czechia 2010-2022
- Premium Statistic Opinion on online advertising oversaturation in Czechia 2016-2024
Hungary
6
- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Change in digital advertising spending in Hungary 2020-2022
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
- Premium Statistic Digital advertising expenses in Hungary 2019-2028, by segment
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
Poland
8
- Premium Statistic Digital advertising expenditure in Poland 2018-2027
- Premium Statistic Revenue growth of digital advertising in Poland 2019-2028
- Premium Statistic Digital share in advertising spending in Poland 2012-2023
- Premium Statistic Revenue of the digital advertising market in Poland 2019-2028, by segment
- Premium Statistic Digital advertisement expenditure in Poland 2022, by industry
- Premium Statistic Mobile advertising market size in Poland 2021-2027
- Premium Statistic Share of different formats in the digital advertising market in Poland 2022
- Premium Statistic Ranking of top advertisers in Poland 2022, by reach
Romania
4
Russia
6
- Premium Statistic Digital advertising market growth in Russia 2002-2022
- Premium Statistic Digital share in advertising spending in Russia 2000-2021
- Premium Statistic Digital advertising revenue in Russia 2018-2028, by format
- Premium Statistic Digital advertising spending share Russia 2022, by industry
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Attitudes toward different online advertising formats in Russia 2022
Slovakia
4
- Premium Statistic Online advertising market value in Slovakia 2017-2023
- Premium Statistic Online advertising spending in Slovakia 2020-2022, by platform
- Premium Statistic Online advertising spending in Slovakia 2020-2022, by format
- Premium Statistic Consumer concerns about targeted ads in Slovakia 2022
Ukraine
4
Further related statistics
14
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Use of online advertising targeted by companies in France 2016
- Share of Hungarians clicking on online ads 2019, by social network
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Websites with the highest online ad budgets in Romania 2020, by online posts
- Online sponsored ads: clicking on and buying proposed products in France 2019
- Change in advertising spending of top stores in Poland 2020-2021, by retail chains
Further Content: You might find this interesting as well
Statistics
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Use of online advertising targeted by companies in France 2016
- Share of Hungarians clicking on online ads 2019, by social network
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Websites with the highest online ad budgets in Romania 2020, by online posts
- Online sponsored ads: clicking on and buying proposed products in France 2019
- Change in advertising spending of top stores in Poland 2020-2021, by retail chains
IAB Polska. (September 5, 2023). Digital advertisement expenditure in Poland in 2022, by industry [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. "Digital advertisement expenditure in Poland in 2022, by industry." Chart. September 5, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. (2023). Digital advertisement expenditure in Poland in 2022, by industry. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. "Digital Advertisement Expenditure in Poland in 2022, by Industry." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska, Digital advertisement expenditure in Poland in 2022, by industry Statista, https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/ (last visited May 09, 2024)
Digital advertisement expenditure in Poland in 2022, by industry [Graph], IAB Polska, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/