Features of post-COVID-19 enotourism in Italy 2021

According to a survey conducted among Italian wine experts in early 2021, the main feature of the new post-pandemic wine tourism in Italy is a rise in outdoor events. Meanwhile, roughly 26 percent of respondents believed that the country's wine tourism offer after the coronavirus (COVID-19) crisis could involve smaller groups of tourists.

Opinions of wine tourism professionals on the main features of the post-COVID-19 wine tourism in Italy as of April 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

Italy

Survey time period

December 2020 to April 2021

Number of respondents

92 wine tourism professionals*

Method of interview

CAPI interview, questionnaire

Supplementary notes

*The full list of survey participants can be found on page 12 of the report.

The question was phrased as: "Quale ritiene sarà la principale caratteristica del nuovo turismo del vino?
− Molto più all’aperto di prima (più vigna che cantina)
− Riservato (in piccoli gruppi)
− Digitale
− Di prossimità (molti più escursionisti che turisti)
− Altro (specificare)"

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