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Flights - South America

South America

South America is expected to contribute significantly to the revenue in the Flights market, with projected earnings of US$25.58bn by 2024.
Furthermore, the revenue is expected to increase at an annual growth rate (CAGR 2024-2028) of 3.33%, resulting in a projected market volume of US$29.16bn by 2028.
By this year, the number of users in the Flights market is expected to reach 59.46m users, and the user penetration rate is expected to increase from 13.6% in 2024 to 14.1%.
The average revenue per user (ARPU) is projected to be US$0.45k.
Additionally, it is expected that 90% of the total revenue in the Flights market will be generated through online sales by 2028.
It is worth noting that China will generate the most revenue in the global comparison, with expected earnings of US$136bn in 2024.
In Brazil, low-cost carriers are gaining popularity and driving competition in the domestic flight market.

Key regions: Germany, China, Saudi Arabia, Malaysia, Thailand

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Analyst Opinion

The Flights market in South America has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In South America, customers have shown a growing preference for air travel due to its convenience and time-saving benefits. As the region's economies continue to grow, more people are able to afford air travel, leading to an increase in demand for flights. Additionally, South America is known for its diverse landscapes and natural beauty, attracting tourists from around the world who prefer to travel by air to explore multiple countries in the region.

Trends in the market: One of the key trends in the Flights market in South America is the increasing popularity of low-cost carriers. These airlines offer affordable fares and a no-frills experience, catering to budget-conscious travelers. The rise of low-cost carriers has not only increased competition in the market but also made air travel more accessible to a larger segment of the population. Another trend in the market is the expansion of regional airlines. These airlines focus on connecting smaller cities within South America, improving connectivity and accessibility for both business and leisure travelers. The expansion of regional airlines has opened up new routes and increased competition, leading to more options and competitive pricing for customers.

Local special circumstances: South America is a geographically diverse region with vast distances between major cities. This geographical characteristic has contributed to the growth of the Flights market as air travel becomes the most efficient mode of transportation for both domestic and international travel. Additionally, the region's tourism industry has been a significant driver of air travel, with countries like Brazil, Argentina, and Peru attracting millions of tourists each year.

Underlying macroeconomic factors: The economic growth and stability in South America have played a crucial role in the development of the Flights market. As incomes rise and middle-class populations expand, more people are able to afford air travel, leading to increased demand. Additionally, governments in the region have invested in infrastructure development, including the expansion and modernization of airports, which has further facilitated the growth of the Flights market. In conclusion, the Flights market in South America is developing due to changing customer preferences, emerging trends such as the rise of low-cost carriers and regional airlines, local special circumstances like the region's geographical diversity and tourism industry, and underlying macroeconomic factors such as economic growth and infrastructure development. These factors have contributed to the growth and expansion of the Flights market, making air travel more accessible and convenient for customers in South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.