Non-Alcoholic Drinks - EU-27

The Non-Alcoholic Drinks market in EU-27 is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Non-Alcoholic Drinks market are shifting towards healthier options as consumers become more health-conscious and seek alternatives to sugary beverages. This has led to a rise in demand for low or no-sugar drinks, natural and organic ingredients, and functional beverages that offer additional health benefits. Consumers are also increasingly looking for innovative and unique flavors, as well as beverages that cater to specific dietary needs such as gluten-free or vegan options. Trends in the Non-Alcoholic Drinks market in EU-27 include the growing popularity of plant-based drinks, such as almond milk, soy milk, and oat milk. These alternatives to dairy products have gained traction among consumers who are lactose intolerant, have dietary restrictions, or simply prefer plant-based options. Another trend is the increasing consumption of functional beverages, which are fortified with vitamins, minerals, or other beneficial ingredients. These beverages are marketed as promoting health and wellness, and are often targeted towards specific consumer segments such as athletes or individuals looking to boost their immune system. Local special circumstances in the EU-27 region also contribute to the development of the Non-Alcoholic Drinks market. For example, the Mediterranean countries have a strong tradition of consuming non-alcoholic beverages such as herbal teas and fruit juices, which are seen as refreshing and healthy options. In Northern European countries, there is a growing demand for hot beverages such as coffee and tea, as well as innovative cold drinks like iced coffee and specialty teas. Additionally, the EU-27 region has a diverse and multicultural population, leading to a demand for a wide variety of non-alcoholic drinks that cater to different tastes and preferences. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in EU-27. The region has a stable and growing economy, which allows consumers to have higher disposable incomes and spend more on premium and healthier beverages. Additionally, the EU-27 has strict regulations and standards for food and beverage products, ensuring the quality and safety of non-alcoholic drinks. These regulations create a level playing field for manufacturers and provide consumers with confidence in the products they purchase. Overall, the Non-Alcoholic Drinks market in EU-27 is evolving to meet changing customer preferences, driven by trends such as healthier options, plant-based alternatives, and functional beverages. Local special circumstances and underlying macroeconomic factors further contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.