Revenue share of luxury goods market in Europe 2018-2027, by sales channel
In 2023, the luxury goods market in Europe generated its revenue mainly from offline sales. That year, in-store purchases accounted for an estimated 86.8 percent of the total revenue. Online sales were estimated to account for 13.2 percent. Statista Consumer Market Outlook estimates that online luxury purchases will continue to rise and will account for 16.7 percent of the market's revenue by 2027.