SVOD subscribers in Africa 2028, by provider
Netflix is forecast to have close to seven million subscribers in Africa by the end of 2028, and thus, it is by far the most popular SVOD platform on the continent. With launching in Nigeria and South Africa in 2023, Amazon Prime Video is expected to be the second most popular SVOD service in Africa by 2028, with a projected number of subscribers of around three million in 2028.